How to build an effective social media marketing strategy for 2020

Social media strategy is a summary of everything you plan to do and achieve on your social channels. It guides your actions and lets you know whether you are succeeding or failing. The more specific your social media marketing plan is, the more effective it will be․
As the Internet becomes more accessible day by day, the number of people going online is increasing dramatically.
Yes, traditional marketing still exists in its classic forms: print ads, phone communication, or direct marketing. But simultaneously, digital marketing dominates the online world. What does this mean? Well, this means that there occur lots of opportunities for businesses to promote themselves through the Internet. They can do it in so many ways, be it social media, inbound, email, video, or website-based marketing. Let us discuss today one of the essential pillars of digital marketing – Social Media Marketing, or SMM.
So, what can be the benefits of using social media for business, you may ask? Hmm, maybe because there are now more than 3 billion people using social networks across the globe, you now have that many potential individuals to target just by using the Internet.
If you are about to start doing marketing for social media, no doubt that first of all you should think out your social media marketing strategy. A successful SMM strategy will help your brand drive its goals into the top.
And if you don’t know where to start – just know you’re definitely not alone there.
So, how do one create a social media marketing strategy?
You just should ask yourself the following questions when defining your social media marketing goals:

What do you want. to achieve through social channels?
Who is your target audience?
Where would your target audience hang out and how would they use social media channels?
What message do you want to send to your audience through marketing for social media?

When identifying your social media goals, engaging your target audience and optimizing your results, here is what you need.

1. Set SMART social media marketing goals for your social media marketing strategy;
2. Research your target audience;
3. Research your competitors;
4. Establish your most important metrics;
5. Create engaging content;
6. Monitor insights, make reports on what’s working on social media channels and platforms, and what’s not.

So let’s go step by step.