Let me tell you a story about a little virus called COVID-19 that was able to travel around the world and impose its conditions on all countries!
When DEEM experts were informed that they would need to plan the Europe Day 2020 back in the fall of 2019, they were ecstatic. It had been already 4 years that they had not been implementing this very complex and multi layered event that lasted for weeks. They were quick to develop a concept, a theme, design directions and innovative solutions to take the event to the next level. As in most other cases, the planning was taking place smoothly and to be implemented in April-May (Europe Day is on 9 May ), but that little virus mentioned above had made its way to Armenia and by mid-March, all activities were cancelled or put on hold. Europe Day 2020 was not spared!
In a short span of time, following the assessment of the situation, the communication experts along with the PR and Marketing teams, soon understood that an alternative solution must be sought. Taking all activities online or to mainstream broadcast media, including TV was the resolution. The partner, in this case European Union to Armenia Delegation, was receptive and a new concept was drafted, reviewed and approved!