2018 HDIF works to initiate, facilitate, and nurture sustainable economic opportunities in rural and disenfranchised regions of Armenia as well as vulnerable groups. HDIF creates jobs in Armenian communities and commits to regional economic development. In 2018 DEEM was trusted by the HDIF for creating the branding package for the first trade shop in Armenia. Thus, DEEM team started a productive collaboration with HDIF. Our creative team has managed the creation of the logo, branded products, packaging and outdoor design within few months. The main aim was to use recyclable materials for packaging while keeping the concept of the shop. Therefore, we updated HDIF logo and created a guideline for it. After, all the materials were adapted to the guideline. At the end of the collaboration, everyone left happily ever after.