2018 | Homeland Development Initiative Foundation (HDIF) works to initiate, facilitate, and nurture sustainable economic opportunities in rural and disenfranchised regions of Armenia as well as vulnerable groups. HDIF creates jobs in Armenian communities and commits to regional economic development. HDIF used to only operate through an online shop; however, it was time for a change. They decided to launch an onsite shop. That way, it would be easier for the customers to shop from them, without any further complications. In 2018 Homeland Development Initiative Foundation trusted DEEM for creating the branding package for the first trade shop in Armenia. Thus, DEEM team started a productive collaboration with HDIF. Our creative team has managed the creation of the logo, branded products, packaging, and outdoor design within few months. DEEM had to create price tags, new labels from scratch. For that to happen, DEEM conducted research to understand the shop’s unique characteristics and what stood out from the rest. Later on, the research helped us with product promotion. Our team has gathered all their working efforts in order to be able to design materials while using recycled materials. The main aim was to use recyclable materials for packaging while keeping the concept of the shop. We also updated the HDIF logo and created a guideline for it. Moreover, our team also had a part in flourishing the shop inside out: managed both the interior and exterior design of the shop. No efforts were spared in making the shop attractive and comfortable for the new customers.