strategic marketingcreative solutions
Gamification is a concept in education which aims at increasing learners’ interest and motivation in the learning process. In fact, gamification is not only limited to the field of education. This creative concept has found its usefulness in the fields of communications, advertising and marketing. Gamification has also served as an inspiration for Deem Communications strategic communications agency experts to launch IQ2020. IQ2020 is a creative solution to rising awareness of the historical and cultural heritage of Armenia and Artsakh. Designed and developed by DEEM, IQ2020 is a gamified platform that invites the player to solve a quiz, test one’s knowledge as well as get acquainted with Deem Communications expertise and achievements in the field. IQ2020 game has gained favor among both local and diaspora Armenians and it is available for everyone throughout the world. IQ2020 game is an enjoyable and educational game by nature therefore DEEM would be more than happy to develop similar gamified quizzes for the educational institutions in Armenia as well.