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Let’s Do Something Campaign

strategic marketingpublic relationsevent managementcreative solutions

2019 | The Let’s Do Something is a nationwide community service campaign that brings together citizens and the government to achieve the common good in one’s community. Local CSOs, youth groups, municipalities, and citizens of all ages are welcome to serve their communities by implementing activities that their village/city needs. The Gyumri Holiday Market of December 2019 created a festive and positive holiday mood in Gyumri and Shirak region. In the light of that, they distributed Eco Briquette to families in need by volunteers. Deem Communications developed a strategic communication campaign for the Let’s Do Something initiative. In addition to that, DEEM developed its branding and communications throughout social and mainstream media. The team supports raising awareness of ASI (Armenia Support Initiative) among the general public. In essence, DEEM also provides event management, photo, video, and print production services. The reason for it is to ensure the visibility and success of the initiative. Be it for showcasing the completion of activities for fundraising for new ones.  Within the framework of the partnership with ASI, we have implemented various campaigns. Carried out events management, communications campaigns, social media contest, worked with various tour agents as well. During the pandemic of COVID-19, our team has cleaned the seasides, executed awareness-raising campaigns about coronavirus, as well as BTL. Another focus point was child-oriented campaigns while supporting the communities. Lastly, DEEM has cooperated with the Ministry of Foreign Affairs, Ministry of Economic Development and Investments, and Ministry of Diaspora.