My Armenia, a program funded by USAID and implemented by the Smithsonian Institution, works closely with Armenian museums and cultural sector professionals to increase capacity across museum functions, such as museum management, education, outreach, and exhibition design.
Deem Communications was awarded the opportunity to develop the brand identity for 10 regional museums. The creative team of the agency developed and designed 10 original packages including the essential brand elements such as logo creation for the 5 of the museums, visual guidelines, branding elements and signage and panels. The challenge was to work with the needs of 10 very different regional cultural team while managing the western approach of the Smithsonian Institution’s criteria. The end result has been a bouquet of brilliant branding solutions well received by all parties.