2014 – ongoing HSBC is well known for successfully positioning itself as a multinational banking and financial services holding company that understands different perspectives and local cultures. In 2014 HSBC Armenia contracted DEEM Communications for providing media relations and communications services for the company. Year by year, this cooperation turned into a solid partnership. DEEM is currently cooperating with HSBC Armenia fostering working relations with major media outlets, covering banking industry to ensure earned media coverage and mentions. DEEM periodically initiates media events which enable to strengthen ties with the media and ensure wider media coverage. DEEM also conducts research and provides media monitoring and reporting services for the HSBC Armenia.