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2014 – ongoing | Communication is a key driver of progress. As well as keeping up with the recent trends in this fast-changing world is essential. Deem Communications was one of the pioneers in Armenia and the region to initiate a PR Summit with leading international and local professionals of the industry. Following the developments of PR and Communications in Armenia, Deem Communications had conceived PR Talks. Those were a series of conversations with industry professionals. The culmination of these talks was PR Summit 2014. This conference, held at the American University of Armenia, brought together local and international experts to share knowledge and know-how. Close to 200 keen students and professionals attended the Public Lecture on PR. Over 60 PR professionals from private, public and NGO sectors participated in the full sessions of workshops and lectures on a broad range of topics. As a result, the lecture was a part of the PR Summit hosted by the BA program in English and Communications in cooperation with Deem Communications. Moreover, DEEM was able to secure high profile speakers from Boston University (USA), Ogilvy PR (UK), Media Consulta (Germany). Specialized media widely covered the event, that is to become an annual event.