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2014 – ongoing Communication is a key driver of progress and keeping up with the recent trends in this fast-changing world is increasingly essential. Deem Communications was one of the pioneers in Armenia and the region to initiate a Public Relations Summit with leading international and local professionals of the industry. Following the developments of PR and Communications in Armenia, Deem Communications had conceived of a series of conversations with industry professionals in the form of PR Talks. The culmination of these talks was PR Summit 2014. This conference, held at the American University of Armenia, brought together local and international experts to share knowledge and know-how. Close to 200 keen students and professionals attended the Public Lecture on PR and over 60 PR professionals from private, public and NGO sectors participated in the full sessions of workshops and lectures on a broad range of topics. DEEM was able to secure high profile speakers from Boston University (USA), Ogilvy PR (UK), Media Consulta (Germany). The event was widely covered by the specialized media and is anticipated to become an annual event.