the event
Deem Communications is known for building and hosting events that inspire thought and creativity. Since 2006, through its strong collaboration with various international institutions, donor organisations, and governing bodies, DeeM has cultivated its ability to gather thought leaders and create platforms for professionals to network, engage, share, and, importantly, self-discover. As the leading creative strategic communications agency in Armenia, DeeM prioritises neuro-communication solutions that promote positive behaviour change in society. Its participatory approach allows it to be an integral for building more harmonious communities for all. This year, DeeM is revitalising the tradition bringing critical topics and seasoned practitioners to Armenia, making its much-anticipated Generation N communications event a reality. Generation N is a flagship event by Deem Communications designed to cultivate strategic thinking and analytical skills among its participants, starting essential discussions on pressing issues to create a better society. Staying true to our core values, this thought leadership initiative aims to better understand new trends and their correlation with old habits and traditional practices. The second edition of Generation N is moving beyond traditional approaches, diving deep into the frameworks and tools of hope-based strategy theory. From policy experts to creative leaders, our speakers will share their experiences and insights on building hope-centric narratives, fostering resilience, and mobilizing communities around shared goals.
genN: hope as a strategy
In 2020, the world underwent a major transformation as most people shifted to digital solutions. The crisis accelerated technological adoption across sectors by a decade in just three months, prompting people to adapt quickly and leading to lasting changes in how we interact and work. In the face of rapid global changes and mounting global challenges, how can hope become a driving force for real, lasting change? In its second edition, Gen N invites us to explore the transformative potential of hope-based communications strategies. Shifting from last edition’s focus on "Decoding Communications," Gen N 2024 turns to the power of positive frameworks, narrative-building, and resilient mindsets in both personal and organizational contexts. This event brings together thought leaders, strategists, and change-makers who believe that hope is not just an aspiration but a viable strategy for overcoming adversity, inspiring collective action, and shaping future pathways.