Caucasian Leopard and Green Bag are in Yerevan

strategic marketingcreative solutions

2019

Plastic is becoming a huge ecological burden for the Earth and countries are trying to reduce its usage. Armenia is not an exception and the Ministry of Environment in partnership with DEEM have launched a campaign against plastic bags, one of the biggest plagues to the environment. To encourage people to use tote bags instead of plastic, DEEM came up with an outstanding message and design for an outdoor campaign. The visual for the outdoor ads showcases a stylish lady carrying a tote bag as a new trend. Another biggest environmental challenge facing the country is the extinction of the Caucasian Leopard. DEEM created engaging visuals for outdoor and social media campaign to save this rare graceful species and raise awareness about the new financial regulations that the Ministry exerts to prevent their extinction.