Having been actively present in the field since 2006, Deem Communications has always been well-known for its events, that allow for space for thought and creation. Throughout the years, DeeM has mastered the art of gathering thought-leaders and generation of various platforms that allow the professionals to network, engage, share, and most importantly self-discover. This year DeeM is taking over the renewing of the tradition of taking the initiative and inviting representatives from internationally famous communication companies to Armenia to help make the much-desired communications event a reality. Through a recent rebranding, Deem Communications presents itself to the public with a new vision and image, and since, the tech industry has become one of the company’s priorities, today we are offering yet another opportunity for the C-level community, Generation N-ers, to come together, share ideas and thoughts, and build a better ecosystem for all of us.
With the world waking up to the COVID-19 crisis in March 2020, the trajectory of consumerism shifted, accelerating toward digital experiences in the twinkling of an eye. The repercussive effect of the pandemic served as a great accelerant; the e-commerce penetration revved by 10 years in just three months. Conditioned by the outcomes, people were forced to transform and adapt to satisfy their needs; begetting digital permanence. Experts refer to this disruptive consumer segment as Generation N (Novel), a new and unusual division characterized by digital behaviors, evolving precedencies, and expected outcomes. The author of the Gen N concept, Brian Solis, believes that with their emergence, the demand for accelerating digital initiatives has recorded an all-time high; customers are more digitally literate and versed. Their preferences have been shaped by the pandemic, and the majority of them considers themselves “digitally savvy.” Meaning that the digital experiences must be engineered to meet the expectation of the consumers, rather than sticking to customary and traditional methods. Generating digital versions of traditionally in-person experiences has also become the key to satisfying the demand of the current cohort of employees as well.
Gen N is also driving new demand for personalization, they feel the need to customize their workplace to suit individual preferences. Taking note of the world as it is today, decision-makers, have to utilize a combination of communications and technology to ensure efficiency and a smooth workflow, balancing choice of technology and flexibility with security. Touchpoints, communications, and the vision of the brand have to be reimagined for a digital-first world, digital-first expectations, and standards. The new and advanced pillars must reflect customer safety, values, trustworthiness, and the role you’ll play in the betterment of society.