creative solutions
2018 | The presence of water distinguishes our planet from others that are known to us. Water resource management has its challenges. Water treatment companies need to adequately communicate their activity to the public to avoid misunderstandings. Veolia Jur manages all water and wastewater in Armenia. The public eye misses a lot of work that Veolia Jur does. Therefore, they needed support with media relations and communication at large. They contacted DEEM about raising public awareness about the activity of their company. DEEM provided media relations and video production services to Veolia Jur. The client would contact us when they needed to communicate urgent issues, such as the cases when they had to cut off water in specific districts for some time. DEEM targeted specific news platforms and communicate this information to them. DEEM also developed a strategy of media buying for Veolia Jur. We identified the potential themes about the activity of the company that would interest the public and developed a strategy to communicate these to a larger audience. Then we produced news reports about these activities of the company and negotiated with different broadcast media about the placement of these reports on their channels. Companies like Veolia Jur, despite their crucial activity, often come across communication issues. Therefore, it is significant for them to ensure the delivery of their messages in a timely and accurate manner.
